A Brand Manager implements a variety of marketing initiatives along with a team. Their primary responsibility is to improve the winery’s brand exposure in the marketplace and increase sales of the winery’s products.
They perform a wide range of marketing activities to achieve these goals including developing marketing strategies, creating an advertising plan, performing market research, and planning media engagement. It is a high level role that is very important for the success of the company.
Bachelor's Degree in Business, Marketing or 5 years of proven experience in field
Ability to travel and work on the go
Must have own transportation with a valid drivers license
Brand Manager Key Skills
Outstanding spoken and written communication skills
Leadership skills and the ability to drive improvement within the business
Excellent organizational and planning skills
Intellectual curiosity and problem solving skills
Ability to be creative and innovative when creating marketing plans and marketing materials
Driven, motivated and able to take the initiative
Must have a proactive, entrepreneurial spirit
Passionate about the wine industry and selling wine
Highly confident at analyzing market data
Able to use a variety of market analysis and analytics software tools
Strong customer service orientation
Able to work autonomously in a sometimes high-pressure work environment
Responsibilities
Market analysis, opportunity identification and brand strategy
Identify segments with the On Trade and retail markets and develop marketing strategies
Prepare market reports for brand owners
Analyze market conditions and prepare reports for stakeholders
Work with the sales and marketing teams to deliver promotional events
Identify new merchandising opportunities
Complete brand plans for all major brands within the Wine category
Represent the company at trade events and other public appearances